Deedee Chong is the Founder and CEO of Crayon HQ. In this role, she utilizes over ten years of experience in marketing, strategy, entrepreneurship, and real estate to ensure that her clients’ experience meets all expectations.
Before her time at Crayon HQ, Deedee was Director of Marketing at MetaProp, where she oversaw all aspects of the organization’s marketing vision by leading and coordinating strategies that propelled the company forward. During her tenure, MetaProp closed a second fund of $40M at more than 50 percent over-subscribed. She was also tasked with leading marketing efforts for the firm’s two main startup acceleration programs, venture capital and advisory business.
With extensive experience as a licensed real estate salesperson, Deedee has worked with developers and multi-family owners to market residential and commercial spaces. She previously served on Janice Chang’s team at Douglas Elliman, which is ranked as a Top-10 real estate team in New York City by the Wall Street Journal.
Deedee was also the founder and CEO of Odcee, Inc., which owns Supreme Poseidon, a sporting goods brand sold on various online platforms. At Odcee, she produced marketing and lead generation strategies from paid advertising and social media to sponsorships and affiliate partnerships. She also managed the creative design and production process of new products, which included coordinating with manufacturers, vendors, and stakeholders.
Additional wide-ranging experience includes time as a strategic portfolio manager at KPMG, where she served as the marketing lead for a portfolio of financial services clients and led account management planning, along with marketing strategy development. She also worked in integrated marketing and communications at Grant Thornton LLP, where she was responsible for events and e-mail/direct mailing marketing campaigns.
Deedee graduated cum laude from Rochester Institute of Technology with a Bachelor’s of Science in Marketing and Finance. She is a member of the Golden Key International Society and Beta Gamma Sigma. She was awarded the JPA High Honors Scholarship and Tan Sri Loy Banking Scholarship. Deedee is fluent in four languages: English, Cantonese, Mandarin, and Malay. Outside of work, she is a skier, dog lover, and greatly enjoys the outdoors.