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Orderly Mobile APP

Custom life APP

Orderly is a mobile app designed for kids to learn organizational skills and the art of tidying up. The main purpose of the app is to encourage young children to clean up and develop good habits starting at home. Going into the project, the team envisioned the style to be fun, encouraging and centered around positive reinforcement. To avoid kids from being distracted, our designer gamifies the app with levels to unlocks and milestones to achieve. Many daunting tasks are broken up into small missions and each completion comes with praise and reward.



  • Marketing Research

  • UX Research and Design

  • Visual Design

Landing Page

High Conversion Landing Page

Lead Designer: Angela Song

Let’s play clean up

Before the app launched, we created a fun landing page to create pre-marketing buzz and showcase the development lifecycle. It was also to let our users know the full caliber of the up and coming app that was soon to be launched. 

Visual Identity Elements

Typography | Color Palette | Pattern | Illustrations

There’s nothing more important than developing an app that kids will actually use. We incorporated vibrant colors and playful fonts to keep young children engaged. After addressing the look and feel, we wanted to make the app friendlier and more relatable to children. We decided to humanize the brand and create human illustrations – one female and one male figure. The mascots represent family members who are encouraging and loving.


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Raleway Semi Bold

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Good behavior should be praised and the app is designed to do just that. There are features to track daily progress and reminders to complete tasks. This way, parents can appropriately reward kids and create positive reinforcement for a job well done.


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